Start your market research presentation outlining the goals of this document and the purpose of your marketing analysis. Focus on the major aspects like the Market State, Customer, and Competition. Outline what questions you can help your client or business owner get answered.
Evaluate the market potential and define growth points for your business.
Understand target customers and their pains to communicate your offer effectively.
Discover competitor strengths and weaknesses to create your unique selling proposition.
Include the SWOT slide in your market research presentation to show a quick landscape of your business. Fill in the SWOT template to describe your current business performance. List only key strengths and weaknesses that influence your revenue or your clients’ decision-making. Think of opportunities and threats as a field where you can potentially do better than now.
List opportunities to grow your business e.g., extend the product line or try another business model.
List your internal faults e.g., low technology performance or slow support.List factors that can damage your success or profitability e.g., industry leaders releasing the same product or government regulations.
The most important data business owners and investors want to see to evaluate the market potential are market share and size. Organize your findings and present the numbers on the market size on a separate slide, including TAM, SAM, and SOM (Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market).
Company A – %
Company B – %
Company C – %
Choose several most important criteria and analyze your competitors based on them.
Feature/Factor 1
Feature/Factor 1
Demographic
Psychographic
Present the findings about your target market if it’s a growing, developing, or mature market. Share any facts that impact its current state, and help your customer decide on the market opportunity.
Market Trend
Market Trend
Market Trend
Market Trend
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Define your ideal customer profile by filling in the key characteristics
Price Tier 2
Price Tier 3
Price Tier 1
Explain your price tire for a specific audience
Explain your price tire for a specific audience
Explain your price tire for a specific audience
Describe your pricing offers to give your prospects several options to choose.
Present your key market research findings by highlighting the main idea of each slide. Your findings should be concise and straightforward, and answer any specific information. Prioritize certain findings and showcase them as impactful statements.
List your key findings to summarise your market research.
Your target market:
The demand for your product:
List your recommendations that refer to the market you were analyzing.
If your client has any specific questions in mind, get them answered here.
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Your market research should include the introductory slides, the body, and the ending. Explain your market research objectives or client’s goals on the first slides. Fill out your marketing assumptions and findings in our market research presentation template. Present your conclusions and recommendations at the end to outline the demand for the client’s product, the market opportunity, potential price tires, and the competitive landscape.
When writing your market research presentation, keep it short and to the point. Avoid extensive vocabulary and complex sentences that may confuse the reader. Our market research presentation template will help you organize your data and highlight your key ideas so your target audience will have all the information at hand and a glance.
Create structure in your market analysis presentation and manage your research findings using our presentation template. Put the most important market research slides, like market analysis, segmentation, and competition at the beginning of your presentation. Include your key highlights to explain to the audience why the presented data is relevant to the client’s use case. Make recommendations that can impact the client’s business.
Your market research presentation should include your Objectives, Market Analysis, Competition Overview, SWOT Analysis, and Customer Research, including the Segments, Demographics, GEO, and Pains. It’s a good practice to present your Recommendations and data analysis explanation to help the reader interpret your findings.
Create a comprehensive market research presentation with this free editable template.
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